A conventional business idea encapsulates a FA=factual approach to an appealing technique with a PA=personal approach to a target group in view of the SP-market of success promising products and services.	The BCM aims for the most essential SP, lifefulfillment for as many as possible and that entails more than products and services; it requires a motivation for a corresponding attitude:	The BCM-approach reaches beyond the conventional FA-PA>SP mindset making use of it just as a bird does with the egg white in order to acquire the freedom to fulfill its nature, fly.

The well known FA to promoting an attitude in politics is via a constitution: Countries with an adequate constitution provide an attractive living space for their inhabitants.	The BCM acquires its members via qualifying platforms and they become BCM-consultants in going through 12 on the job training steps in order to get properly networked and fit for their job; implementing appropriate constitutions in businesses in value creating ways.	The PA to a business constitution requires corresponding internal marketing substantiated via organizational and personnel development.

The stumbling block people experience in conventional FA-PA>SP business is a lack of personal relevance since the FA is usually via a content-free technique, and the PA is personally neutral based on fashionable values that are in. An outstanding symptom of this problem that cannot be solved in an FA-PA>SP context is the waste and the frustration about meetings, where the highest paid people spend more and more time, onsite, online and offline. The new millennium in England started with the fad for the "Bullship Bingo" game. What is worse, this major symptom is still considered the only solution!

The challenge for the BCM in this thinking catastrophe is to make its genuine solution become the difference between the 20th and the 21st century and stop the otherwise unstoppable further human catastrophes!

Since the traditional, objective FA is based in the content-free natural sciences and the PA on the personally neutral humanities a third kind of science, Applied Personal Science APS® has been made available to meet the challenge and turn it into an SP; And that means accounting for the basic relationship so that an an SP can be judged in view of lifefulfillment: The pharmaceutical industries are beginning to market, in addition to therapies more and more the awareness of sicknesses such as "social anxiety disorder" - about which every eighth person in the USA should suffer once in his life and for which pills are now being made available...

Contrary to the increase in awareness of symptoms in order to create a market by corresponding displacement technologies such as Antivirus Programs, the BCM focuses on the underlying substantiality to deal with the real problem in a lifefulfilling way. The BCM qualifies its BCM-consultants to become the corresponding solution by introducing business constitutions that allow a sustainable qualitative growth for companies in the desirably lifefulfilling way for those concerned. Since this is a lifefulfilling activity, the BCM profits from activity most and grows accordingly as long as its consultants are forerunners...on this run, slow often means fast and that is possible if the last things, those who were created first, are dealt with first...